When is Innovation really Innovation and not just a another good idea?

Amongst my “product” clients, I get asked , “Do you think my product is innovative?” I always go back to the 6 fundamental questions of innovation:

1. Is it viable?
   
   
2. Does it meet a market’s need or want to an extent they never dreamed possible?
   
   
3. Is there a definable group that needs your innovation?
   
   
4. If your innovation is a product, are your marketing and sales people excited about it?
   
   
5. Are you changing the game?
   
   
6. How innovative is your idea?

If you answered yes to each of these 6 questions, be assured your idea is innovative. If you answered yes to more than 3 or more of the questions, you most likely have something valuable. If you said yes to 3 or fewer, your idea needs some work before deeming it to be an innovation. It may be a great idea, just not yet innovative. 

Let us help you take your idea to the next step.  innovationDen.ca