Absolutely!
The
wire hanger was invented
in 1869. It
wasn't until 66 years later in 1935
when Elmer Rogers added
a tube on the lower bar to reduce wrinkles, which is still used
today.
 |
| Original wire hanger 1869 |
 |
| Introduced with cardboard roller in 1935 |
During
a visit to the Netherlands in the summer of 2015, I met with Spinder
Designs, who in partnership with Dutch craftsman Hans Daalder, a
well known designer in the Dutch furniture industry, created an innovative way to hang personal items such as clothes, jackets, hats, purses, along with other items with his 2
designed products, the BUG and TICK. These products have been
selling in Europe over the last 3 years with great success.
Unique
Home Furnishings, a division of the InnovationDen, is excited to
bring the BUG and TICK to the North American Market.
If we go back to the 6 questions of Innovation in the previous blog posting, we can test to see if this is actually innovation or just a good idea.
- Is it viable? North Americans have lots of clothes that need to be hung with limited space to do so.
- Does it meet a market’s need or want to an extent they never dreamed possible? Space optimization with a fashionable look always sells.
- Is there a definable group that needs your innovation? Anyone that has clothes.
- If your innovation is a product, are your marketing and sales people excited about it? Yes, having a patented design and trademark provides for a unique product to be successful in todays market.
- Are you changing the game? Wire hangers on rods have been around for a long time. A clean design, European aesthetics, and functionality make the BUG and TICK hangers ideal for closets, mug rooms, offices, and storage spaces.
- How innovative is your idea? On a scale of 1 to 10, I would give it a 6, taking the ordinary wire hanger and replacing with with a creative product that not only save space, but can look like wall art.
Check
out the BUG and TICK products at www
bugandtick.com
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