Every week I read about how top companies are innovating the way they do business. This most often comes in the form of a new technology - better use of data analytics, proprietary content hubs, consumer engagement software, etc. While these are certainly innovative, these technology solutions are not the only keys to innovation.
Being innovative is defined as introducing something new or different, essentially thinking outside the box. We need to challenge our employees to innovate, and to do so on a scale that works for them – whether that be as an individual, team, office or region.
My message to my staff is that you don’t need to be an expert in the newest programming language, or well versed in mobile content platforms, you just have to have an idea that could improve the company.
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